Branding Design → In the Language of Sentimientos Compartidos
an exhibition of Latine artists, who are navigating cultural identity within an environment that has limited racial diversity.
The branding of Sentimientos Compartidos reflects the shared experiences of the featured artisits of the exhibition. The seven star use throughout the branding represents the seven artists; each of their own experiences is a shared narrative among them. The heads also represent this: the individual artisits as well as their shared experience with limited racial diversity.
One of the challenges when it came to creating the posters was having both the english and spanish information, without the poster being to overwhelming or crowded to the viewer. In order to have both information I printed the information in spanish on vellum and overlapped it on with the poster that had english.